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The most noble iteration of an accountant in practice is to transfer financial literacy skills (forecasting, budgeting, saving, investing) to their business owner clients that create financial peace of mind and alleviate unnecessary suffering including arguments and discord in the home.
Our objective is to deliver proprietary proven practical practice growth content offline and online to our members, in order for them to demonstrably improve their’s and their client’s financial performance.
Our members are the proactive, hungry and caring firms from around the UK who want to help SMEs to reach their professional and personal ambitions and outcomes.

Every month we report on the progress we’re making, the new content created, our member’s success stories, our insights, the new members joining and the new 3rd party advisory partners who educate us in the areas of practice growth, marketing, technology and talent recruitment.

To get the inside track on these updates directly to your inbox, click the button below.

Phil Lewis

In working with Martin so far we have:

The First 12 Months Working with USP

  • Added a six-figure number to our annual turnover, which over an expected client lifetime
  • of 10 years is seven figures of value created.
  • Doubled our previous largest fee on 5 occasions.
  • Developed a number of new services.
  • Increased the confidence of our team members in identifying and winning work
  • We also now know that reliance on GRF is not the way forward.

Roland Moss

Helping clients see their bigger financial picture and maximise profits

USP is currently mentoring me to help me build my sales pipeline. We recently worked together on a recent client proposal which was very well-received by my prospect, and they signed up there and then for our top package which was fantastic news. Martin’s knowledge and support in helping you sell and get the investment your services deserve is first class I wholly recommend his services. He is also great fun to work with.

Dale Pollitt ACA CTA – Director at Ryans Chartered Accountant

I attended a 2 day workshop of USP’s. I found the experience extremely positive, we have since made changes in our business and are more successful in converting potential clients. In particular we found the pipeline, structure to potential client meetings and example proposal documents very powerful. Martin is a true expert in his field and WILL improve your sales function.

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